Working alongside Grapevine PR, St. Hakea was proud to design and style a bespoke set for Vitasoy at the Melbourne International Coffee Expo 2016. To launch Vitasoy's new Café for Barista range, and position Vitasoy as the 'plant milk specialists,' we employed strong use of raw materials and fresh plant life in the design. Coffee related props featured in colourways from the new milk range to appeal to the on-trend coffee crowd. World Latte Art Champion, Caleb Cha, drew consumers into the zone with his beautiful work and gave tips on how to best work with soy and almond milk. To gain consumer insight and increase product trial, we designed iPad surveys for trade and consumers with participants taking home their choice of Vitasoy plant milk.
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