Asian cup
national tour

Working with SPARK Communications, St. Hakea managed the build and branding of five giant hashtags that were sent around Australia to promote the Asian Cup. We also managed the delivery and staffing of three similtaneous activations in Melbourne, Sydney and Brisbane where consumers were informed about Asian Cup events and had a pic-op infront of the hashtag, with the mascot and or giant inflatable ball. A Morning Show media cross also went to air nationally featuring the signage.


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