Brown Brothers
'Take a chair' activation

To celebrate 125 years of business, Brown Brothers released a new label. To launch this internally, we created a bespoke chair to extend the brand creative and messaging. Mixed style chairs were scattered all over the room which guests were asked to 'take a chair' and 'share a story', sentiments from their new brand creative. To pay homage to years gone by, flower jars displayed vintage Brown Brothers labels.


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© 2014 St. Hakea. All images remain property of Brown Brothers, St. Hakea and Tori Simson Photography and may not be used in any form without prior written consent.